Our Story
Ruah’s story begins with the first lavender and rosemary harvest that stood ready on the fields of the Kasselhoft Estate early in 2007. This was the realisation of a dream of many years, to distil herbs that were grown locally into essential oils that are inherently South African. And so, with the first oil dripping from the steam distiller, Ruah came to life in the heart of the North West Province. This dream was born in the hearts of Trudi and Rina Kasselman. A dream that was cherished and grown into a successful and extremely popular range of body care and herbal products.
being salt and being sweet
I want to write it down together
you are the salt of the earth and worth it
yes, you are the salt of the earth;
on that earth I would love to live and with you I want to celebrate our worth!
“For me, RUAH is a woman (naturally she started out by being a new-born, a child and then an unruly teenager). But now she is a full-fledged woman – planted next to a stream of living water, her roots are strong and her face preferably turned towards the sun! She flowers where she is planted! She is pampered by everyone’s enthusiasm, support and their lovely smiles. She draws her inspiration from the time and place she is in!
Our call: “Be cherished!” is RUAH’s slogan for every woman, every friend, every mother, every daughter! We can get caught up so quickly in mundane things – chasing the wind. With every word you read on our products, we would like to give you some rest, some peace, some time! RUAH believes that Spirit-inspired words have the power to change your thoughts. Thoughts determine our deeds and deeds determine our future. May your future, dear friend, stretch out in front of you full of joy, fragrance and yearning expectation.” – Trudi Kasselman.